Research & Planning
Before any project is started the correct amount of data needs to be collected. An initial evaluation of the market and competition will lend itself to an understanding of your product's potential and opportunities.
Smart product design from the start
Determining the application’s goals and establishing opportunities
Having a set goal is the first step towards building a successful application. That goal could be to gain more users or sell more stuff. Having this ultimate end goal will help to devise a full plan of action upon which your strategy will be built.
In some cases these goals are very obvious and simple while others are discovered during this process. Naturally, some products will have several goals while others may only have one or two.
Competitor analysis and market trend research
New ideas are hard to come by (not saying they don’t happen) so chances are you’re not the only one targeting this market. Analyzing what’s currently available and ultimately what your product is going to be competing against is critical.
We’ll want to learn about your industry as well. You may find that your product actually falls into different market segments than you originally thought which could lead to additional opportunities.
Next we examine what trends are leading your market at the time, producing an application that is both relevant and beneficial to existing or potential clients. Having this data will help identify patterns we can take advantage of while planning your overall production strategy.