L.A. Stage was in dire need of a face lift. We took this challenge head on and turned it into ticket purchasing power, right at your finger tips. By the end of the projects completion we had helped onboard more than 20 local theater companies, and were in negotiations to license the software to other agencies around the US.



40 Screens designed,
prototyped & tested

35+ Components crafted
for their UI kit

18 Months from concept

to app launch

Setting the stage

While a lot of the site features were evident the largest problem to solve was selling of show tickets. We choose to start our planning with these views in a mobile setting, exploring the early steps of searching for shows, all way through the final booking process. This helped define the core functionality of the site while establishing some of our baseline navigation and site structure.


Rolling out the red carpet

Several options were explored and tested before settling upon the final design direction. Ultimately we found letting the photgraphy and the content itself be the primary focus. Being able to quickly find information and highlighting, in this case literally, important details. Below you can see some early font, color, and styling exploration along side some of the designs for UI components.

Approach 1
Approach 2
Approach 3
Approach 4
Approach 5

The System

Ticketing systems are traditionally a technical undertaking - onStage:LA was no exception. Our engineering team was challenged to make a powerful adminstration tool to allow the production team to seamlessly manage low ticket reserves, ticket refunds, allocating complementary tickets, managing shows, and much much more.

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