The Flagship Event for the Ruby on Rails Team Members and Community.
*Photos courtesty of ConFreaks
One of our most important jobs at the beginning of a project is to understand what business goals are driving the project.
Design is more than just pretty pixels. We believe that investing in great design is critical for the success of any product.
We worked this project from start to finish, that includes coming up with a memorable yet conference appropriate logo.
From welcome booths to lunch hours, we created all the event signage... and boy was there a lot!
As longtime attendees of Railsconf and other Ruby Central events, this project hit close to home for all of us at Littlelines, and we knew we needed to hit it out of the ballpark. With Atlanta being the host city, we discussed different ways we could incorporate noticeable features into the brand strategy. Consistent communication with the Railsconf team produced stellar designs, and won Littlelines the chance to be the designer again for Railsconf 2016.
Something to talk about.
When it came to the t-shirt design, Railsconf asked us to do something memorable. What started off as a crazy idea ended up being a focal point for the conference. Utilizing glow in the dark ink, the conference-goers received a surprise as the illustration's Atlanta skyline lit up when they dimmed the lights.
"We really enjoyed working with Littlelines as well as the design that we ended up with. I think it was our best RailsConf design yet!"
Marty Haught //Director, Ruby Central Inc.